Composition
Top, Heart and Base Notes are built as one structure, not a list of materials.
PARFUMGWE BRAGA
RUMAH SENI ROPIH BANDUNG
PARFUMGWE BRAGA
A personalised fragrance experience in the heart of Braga — perfumery craft, PERSONA technology, and an art house.
01 — THE HOUSE
Fragrance as a measured art
ParfumGWE is both a fragrance house and a fragrance platform: a place where compositions are built as work, and where every decision inside them can be explained.
We start from two things that rarely meet: a perfumer’s sensitivity to materials and character, and a system’s precision about structure, proportion and record-keeping.
Three working directions come out of that — personal fragrance, AI Perfumery and professional perfumery — all standing on the same foundation.
Character
The direction is decided first; materials are then chosen to serve it.
Record
Every formula is kept as a working record: readable, comparable and repeatable.
Three directions
One foundation, three complementary tracks.
PERSONAL FRAGRANCE
Fragrance composed for one person: direction, intensity and character chosen together, then formulated by the perfumer.
Available
AI PERFUMERY
A technology layer that helps read preferences and prepare an early draft. The final decision stays with the perfumer.
In preparation
PROFESSIONAL PERFUMERY
Professional perfumery work: direction-setting, composition consulting and formula development with partners.
Available
01
In preparation
Brief intake
Collecting direction, preferred materials and avoided materials.
02
In preparation
Preference analysis
Reading preference patterns into perfumery language.
03
In preparation
Pyramid draft
Proposing Top, Heart and Base Notes for review.
04
In preparation
Formula draft
Preparing a formula frame as working material for the perfumer.
03 — NEXT MODULE
AI Perfumer
AI Perfumer is the module in preparation: a technology layer that translates preferences into a fragrance direction a perfumer can read.
Its architecture already stands — provider, service and domain layer — but no model is called yet, and there is not a single piece of AI output on this site.
In preparation — not active yet
No AI call is made, no output is generated, and no demo result is shown on this page.
PERSONA Perfumery Tech
PARFUMGWE is connected to PERSONA Perfumery Tech through a server-to-server integration. PERSONA is the authoritative source for the Character Profile, Fragrance Identity, Pyramid and Official Formula.
Requests are sent from the ParfumGWE server — never from the browser — so the partner credential stays server-side. ParfumGWE stores research ownership only, not PERSONA’s internal data.
ConnectedResearch
A fragrance research layer.
Character Profile
A fragrance character profile.
Fragrance Identity
A readable fragrance identity.
Pyramid
Top, Heart and Base Note structure.
Official Formula
The official formula as the final output.
Master Perfumer
The Art & Intelligence Behind Your Fragrance
Every composition passes through a perfumer’s hands: weighing materials, shaping proportion, and deciding when a scent is finished.
Tubagus Wijaya
Master Perfumer
- Founder — PERSONA
- Founder — ParfumGWE
Gina Puspitasari
Certified Perfumer — IPTECHS
BRAGA
06 — BRAGABraga, Bandung
Starting from Braga — a district that grew alongside Bandung’s creative history — PARFUMGWE carries two things at once: aesthetic sensitivity and compositional precision.
Bandung gives us room to work carefully: a climate suited to storing materials, a strong creative tradition, and craft workshops that value detail.
Aesthetic sensitivity
Compositional precision
Deliberate craft
Address
PARFUMGWE BRAGA — RUMAH SENI ROPIH
Jalan Braga No. 28
Kota Bandung — Jawa Barat
The studio address, operating hours and legal details will be published here once they are settled.
07 — CONTINUE
Start with a conversation
Tell us the direction you are looking for — a fragrance family, a character, or particular materials. We will follow up from there.